Tourism Fiji rolled out a refreshed tackle their famend ‘happiness’ model platform yesterday, simply over a 12 months on from borders reopening to vacationers.
The brand new model platform, ‘The place happiness comes naturally’ is a significant evolution that pays homage to Fiji’s native individuals, gorgeous pure environments, wealthy tradition, and the genuine experiences on provide, encouraging travellers to find a facet to Fiji they could not have recognized existed.
A current research into sustainable journey revealed that 66 per cent of travellers wish to have genuine experiences consultant of the native tradition. Tourism Fiji is tapping into this rising client need for significant journey that creates a connection to tradition and communities.
Brent Hill, Chief Govt Officer, Tourism Fiji, commented, “For over a decade our tourism model platform, ‘The place Happiness Finds You’ has attracted individuals from all around the world.
“Throughout the peak of the pandemic, customer numbers fell to virtually 30,000 yearly. As our borders closed and vacationer numbers declined, Fijians confirmed that they’re resilient and resourceful by carrying a robust sense of neighborhood and entrepreneurialism. Our customer numbers have since been steadily rising, reaching 102.5 per cent of pre-pandemic numbers in December 2022.
“With brief reserving home windows changing into the norm, we wished to roll out ‘The place happiness comes naturally’ to seize that demand and welcome much more guests again to Fiji in 2023, displaying them a facet of the nation that they could not have skilled. We’re a small island nation with plenty of happiness to supply, and this new model platform showcases the colourful and various cultures and traditions that exist inside Fiji.”
As a part of the model evolution, Tourism Fiji has introduced 5 new journey pillars that it’s going to develop and promote to vacationers; Pure Setting, Adventurous Experiences, Group Connections, Recharge and Reconnect, and Meals and Drink. These reveal a core vary of genuine experiences guests can have in Fiji, comparable to:
- Pure Setting – discover the wonders of Fiji which have fashioned over 1000’s of years and join with nature; Talanoa Treks’ 2 – 5-night hikes let individuals uncover a special facet to Fiji solely accessible on foot.
- Adventurous Experiences – for these in search of adrenaline-filled drift adventures, expertise the Rainbow Reef – an underwater paradise found by Jacques Cousteau and often known as the smooth coral capital of the world.
- Group Connections – participate in a standard Kava ingesting ceremony that dates to three millennia in the past. The botanical marvel has been utilized in Fiji as a type of welcome at conventional social gatherings, and in cultural and non secular ceremonies.
- Recharge and Reconnect – soothe the soul with a dip within the Sabeto Mud Pool and Sizzling Springs. The therapeutic expertise provides a pure treatment to assist replenish the thoughts, physique, and spirit.
- Meals and Drink – splurge on a personalised chef expertise at luxurious resort Kokomo with native feminine Head Chef, Caroline Oakley, famend for her ‘cooking with coronary heart and soul’ strategy to meals.
The rollout additionally features a new emblem that fuses trendy and daring typography with the standard Fijian artwork type of masi. It has been designed by Tourism Fiji’s world model and inventive company Host/Havas, in collaboration with third-generation masi artist Wati Maraiwai Talavutu.
She commented, “Being given the chance to create a brand new emblem that celebrates our heritage and showcases our traditions to the world has been an unimaginable expertise. I’m proud to be part of this new marketing campaign that honours Fiji and the happiness we dwell and breathe every single day.”
To showcase the brand new model platform, Tourism Fiji captured its vibrant Fijian spirit utilizing famend Nationwide Geographic photographer Matthieu Paley.
